Christophe Baron

For some time, we had been discussing investing together in a project that would give meaning to our professional lives, and it was Robin who identified this company, which not only selects and distributes fine grocery products, but also has a packaging workshop for all spices and condiments. As it corresponded to our values, we contacted the owners at the beginning of the summer and signed in September. What convinced us was that this company had twenty years of history, close relationships with both suppliers and specialized resellers, and was in a dynamic and growing market.

Robin Doquet-Chassaing

Our clients are primarily independent specialized resellers. We have 450 of them and we aim for a growth of 10 to 15% per year. We're working hard to achieve this. I meet with them every week and one of the first decisions we made was to revise the shipping costs to make them as light as possible. We ask for a 15€ contribution for orders starting at 150€ and we offer it for free for orders above 350€. This is well-received: we gain between 3 to 5 new accounts per week and we have even opened some beyond our borders, in Brussels, Geneva... There is still a lot of potential for growth.

Christophe Baron

Yes, we are particularly demanding when it comes to the quality of our products and we regularly source new ones. One of Mille et Une Huiles' strengths is to offer a very wide range with 600 references and 40% organic products: we want to continue in this direction by insisting on the quality of the products which must be impeccable, above average, beautiful, distinctive, and attractive. We will expand it by offering fresh products that can be stored in positive cold vacuum, we want to increase the share of French products by focusing our selection on local products, and finally, we will continue to explore European territories which are an incredible source of quality products.

Robin Doquet-Chassaing

Our predecessor started by selling oil on markets, but nowadays, especially on sweet products, the word oil is not necessarily appropriate. After some thought, we decided that we should brand our selection with our two names, Baron & Chassaing, with a tagline that will be "Fine grocery". This signature that commits us will be found on new products that we are most proud of, gradually.

Christophe Baron

There was an existing website and we will modify it so that it is structured like the aisles of a fine grocery store, where professionals - as well as individuals - can choose to buy according to their desires and needs. Users will also find all our resellers on it, attractively geolocated.